Gus has been helping major global public companies build, manage and protect their brands for more than three decades. He has seen reputation from all sides of the court of public opinion. After a successful career as an award-winning national business journalist, he moved to the corporate world where he developed specialties in communications and brand strategy, executive leadership positioning, employee engagement, media and investor relations, M&A communications, and issues and crisis management.
Gus is a former Global Chief Marketing and Communications Officer for Thomson Reuters, where he oversaw the communications around the Thomson Corporation’s $17 billion acquisition of Reuters PLC in 2008 and the global launch of the Thomson Reuters brand, recognized by The Wall Street Journal as one of world’s most valuable brands. He also managed the communications around the company’s $17 billion sale of its Financial & Risk business to Blackstone Group in 2018.
Gus has also held senior positions at Accenture, Standard & Poor’s, Barnes and Noble, PaineWebber and Hill and Knowlton. His journalism background includes posts as a business editor at The New York Times and as a business editor and columnist at The Miami Herald, where he was a member of the editorial team awarded the Pulitzer Prize for coverage of Hurricane Andrew and its aftermath in 1992. Gus is an author on reputation risk management, media dynamics and corporate culture, and a regular lecturer at colleges on media and communications issues.